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CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing

This was compared to live-only viewing by that demo for the week ending Sept. 21, according to Nielsen Media Research data

Oct 7, 2008

-By John Consoli


mw/photos/stylus/26432-90210.jpg

The CW's 90210

The CW network is crowing about its live-plus-seven-day DVR viewing numbers, which delivered the largest increase in audience of any network series among women 18-34—58 percent—for its freshman drama 90210.

On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing the show live, and when seven-day DVR viewing was added, the rating shot up to a 4.3. The show’s adult 18-34 rating also rose 56 percent when seven-day DVR viewing was added—to a 2.9 from a 1.9.

The network’s struggling freshman drama Privileged gained 35 percent additional women 18-34 on the same night with DVR viewing, going from a 1.8 to a 2.4, and was up the same percentage among adults 18-34, going from a 1.2 to a 1.6.

America’s Next Top Model on Sept. 17 gained 48 percent among women 18-34 when seven-day DVR viewing was added, going from a 2.9 to a 4.4, and gained 49 percent among adults 18-34, going from a 2.0 to a 2.9.

Second season drama Gossip Girl added 30 percent more women 18-34 on Sept. 15 with DVR viewers, going from a 3.6 to a 4.7 and 33 percent more adults 18-34, going from a 2.3 to a 3.0.

Finally, veteran drama One Tree Hill on Sept. 15 added 19 percent more women 18-34 with DVR viewers, going from a 3.3 to a 4.0, and 25 percent more adults 18-34, ging from a 2.1 to a 2.7.

The 18-34 demo, particularly the 18-34 female demo, is The CW’s target audience.



CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing

This was compared to live-only viewing by that demo for the week ending Sept. 21, according to Nielsen Media Research data

Oct 7, 2008

-By John Consoli


mw/photos/stylus/26432-90210.jpg

The CW's 90210

The CW network is crowing about its live-plus-seven-day DVR viewing numbers, which delivered the largest increase in audience of any network series among women 18-34—58 percent—for its freshman drama 90210.

On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing the show live, and when seven-day DVR viewing was added, the rating shot up to a 4.3. The show’s adult 18-34 rating also rose 56 percent when seven-day DVR viewing was added—to a 2.9 from a 1.9.

The network’s struggling freshman drama Privileged gained 35 percent additional women 18-34 on the same night with DVR viewing, going from a 1.8 to a 2.4, and was up the same percentage among adults 18-34, going from a 1.2 to a 1.6.

America’s Next Top Model on Sept. 17 gained 48 percent among women 18-34 when seven-day DVR viewing was added, going from a 2.9 to a 4.4, and gained 49 percent among adults 18-34, going from a 2.0 to a 2.9.

Second season drama Gossip Girl added 30 percent more women 18-34 on Sept. 15 with DVR viewers, going from a 3.6 to a 4.7 and 33 percent more adults 18-34, going from a 2.3 to a 3.0.

Finally, veteran drama One Tree Hill on Sept. 15 added 19 percent more women 18-34 with DVR viewers, going from a 3.3 to a 4.0, and 25 percent more adults 18-34, ging from a 2.1 to a 2.7.

The 18-34 demo, particularly the 18-34 female demo, is The CW’s target audience.
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