-By John Consoli

The CW's 90210
The CW network is crowing about its live-plus-seven-day DVR viewing
numbers, which delivered the largest increase in audience of any
network series among women 18-34—58 percent—for its freshman drama
90210.
On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing
the show live, and when seven-day DVR viewing was added, the rating
shot up to a 4.3. The show’s adult 18-34 rating also rose 56
percent when seven-day DVR viewing was added—to a 2.9 from a
1.9.
The network’s struggling freshman drama Privileged gained 35
percent additional women 18-34 on the same night with DVR viewing,
going from a 1.8 to a 2.4, and was up the same percentage among
adults 18-34, going from a 1.2 to a 1.6.
America’s Next Top Model on Sept. 17 gained 48 percent among women
18-34 when seven-day DVR viewing was added, going from a 2.9 to a
4.4, and gained 49 percent among adults 18-34, going from a 2.0 to
a 2.9.
Second season drama Gossip Girl added 30 percent more women 18-34
on Sept. 15 with DVR viewers, going from a 3.6 to a 4.7 and 33
percent more adults 18-34, going from a 2.3 to a 3.0.
Finally, veteran drama One Tree Hill on Sept. 15 added 19 percent
more women 18-34 with DVR viewers, going from a 3.3 to a 4.0, and
25 percent more adults 18-34, ging from a 2.1 to a 2.7.
The 18-34 demo, particularly the 18-34 female demo, is The CW’s
target audience.
CW Gets Ratings Boost From Live-Plus-Seven DVR Viewing
This was compared to live-only viewing by that demo for the week ending Sept. 21, according to Nielsen Media Research data
Oct 7, 2008
-By John Consoli

The CW's 90210
The CW network is crowing about its live-plus-seven-day DVR viewing numbers, which delivered the largest increase in audience of any network series among women 18-34—58 percent—for its freshman drama 90210.
On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing the show live, and when seven-day DVR viewing was added, the rating shot up to a 4.3. The show’s adult 18-34 rating also rose 56 percent when seven-day DVR viewing was added—to a 2.9 from a 1.9.
The network’s struggling freshman drama Privileged gained 35 percent additional women 18-34 on the same night with DVR viewing, going from a 1.8 to a 2.4, and was up the same percentage among adults 18-34, going from a 1.2 to a 1.6.
America’s Next Top Model on Sept. 17 gained 48 percent among women 18-34 when seven-day DVR viewing was added, going from a 2.9 to a 4.4, and gained 49 percent among adults 18-34, going from a 2.0 to a 2.9.
Second season drama Gossip Girl added 30 percent more women 18-34 on Sept. 15 with DVR viewers, going from a 3.6 to a 4.7 and 33 percent more adults 18-34, going from a 2.3 to a 3.0.
Finally, veteran drama One Tree Hill on Sept. 15 added 19 percent more women 18-34 with DVR viewers, going from a 3.3 to a 4.0, and 25 percent more adults 18-34, ging from a 2.1 to a 2.7.
The 18-34 demo, particularly the 18-34 female demo, is The CW’s target audience.