NEWS

MEDIA AGENCIES AND RESEARCH

eMarketer: Bandwidth Could Curb Online Video Ads

Nov 19, 2008

-By Adweek Staff


Video data is the prime mover behind big increases in Internet bandwidth usage.

The current increase of high-quality, long-form video content (TV shows and full-length movies) -- the type of high-bandwidth content necessary for substantial online video ad growth -- would hit major roadblocks under changed ISP service plans. Several ISPs are looking to limit their customers' bandwidth usage.

The problem could spill over to online video and its associated advertising.

At stake is the U.S. online video ad spending market, which is expected to nearly quadruple from $505 million this year to $1.9 billion in 2011, and will triple again two years later to $5.8 billion, according to eMarketer.

If people need to pay extra for additional bandwidth or are threatened with slower service, many will have qualms about watching too much free video with advertising alongside.


Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

eMarketer: Bandwidth Could Curb Online Video Ads

Nov 19, 2008

-By Adweek Staff


Video data is the prime mover behind big increases in Internet bandwidth usage.

The current increase of high-quality, long-form video content (TV shows and full-length movies) -- the type of high-bandwidth content necessary for substantial online video ad growth -- would hit major roadblocks under changed ISP service plans. Several ISPs are looking to limit their customers' bandwidth usage.

The problem could spill over to online video and its associated advertising.

At stake is the U.S. online video ad spending market, which is expected to nearly quadruple from $505 million this year to $1.9 billion in 2011, and will triple again two years later to $5.8 billion, according to eMarketer.

If people need to pay extra for additional bandwidth or are threatened with slower service, many will have qualms about watching too much free video with advertising alongside.
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT MEDIA AGENCIES AND RESEARCH
CBS' Leslie Moonves Predicts Upfront Price Increases
Sources: Ogilvy Group Cuts 10% of Staff
RadioShack Launches Creative Review
IPG's McCann to Bat for MLB Network
Mediabrands Appoints Quentin George as Digital Chief
Back to Media Agencies And Research Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

Fiesta Bowl Leads Fox to Monday Leadership

2009-01-06

Fox dominated on this first Monday of 2009, with Ohio State versus Texas on the annual Fiesta Bowl at an approximate (and above average) 11.5 rating/18 share in the overnights for the prime-time portion from 8:30-11 p.m. Last night’s performance built by 39 percent from 2008 and 29 percent from 2007. 

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

x

Mr. TV: I Remember Mama

I always dreaded the idea of writing this week’s column because I knew I would eventually have to.

More

More Column