-By Mike Shields
The fast growing virtual world Stardoll has partnered with Elle to
launch Stardoll Magazine, a fashion focused Web publication geared
for tween/teenager girls.
Stardoll, which claims over 20 million registered users from across
the globe, enables young girls to create avatars which they can
adorn with high end virtual couture (such as apparel from DKNY).
Users can also play virtual dress up with celebrity avatars such as
Paris Hilton or Katie Holmes. The site was named to last month’s
Adweek Media Digital Hotlist.
The new Stardoll Magazine, which features an animated
representation of a traditional magazine cover, produces some of
its own content to populate sections of fashion, beauty,
shopping and others. But it also pulls feeds from four of Elle’s
fashion-related blogs: Street Chic, Fashion Spotlight, Red
Carpet Coverage and Trends. Elle will also provide video content to
the magazine featuring interviews with prominent fashion
designers.
In addition, Elle editor Malina Joseph has begun contributing to
the new magazine, as she’ll regularly offer personal styles and
host live chats with the Stardoll community using her own avatar.
Plus, as part of the partnership between the two companies, Joseph
will eventually judge a series of design contest for aspiring
fashion professionals within the world.
Among the advertisers featured within the new magazine’s pages are
the Nintendo Wii video game We Cheer, the T-Mobile Sidekick and
Microsoft Live Search.
Stardoll, Elle to Launch Virtual Magazine
Stardoll enables young girls to create avatars, which they can adorn with high-end virtual couture
Oct 9, 2008
-By Mike Shields
The fast growing virtual world Stardoll has partnered with Elle to launch Stardoll Magazine, a fashion focused Web publication geared for tween/teenager girls.
Stardoll, which claims over 20 million registered users from across the globe, enables young girls to create avatars which they can adorn with high end virtual couture (such as apparel from DKNY). Users can also play virtual dress up with celebrity avatars such as Paris Hilton or Katie Holmes. The site was named to last month’s
Adweek Media Digital Hotlist.
The new Stardoll Magazine, which features an animated representation of a traditional magazine cover, produces some of its own content to populate sections of fashion, beauty, shopping and others. But it also pulls feeds from four of Elle’s fashion-related blogs: Street Chic, Fashion Spotlight, Red Carpet Coverage and Trends. Elle will also provide video content to the magazine featuring interviews with prominent fashion designers.
In addition, Elle editor Malina Joseph has begun contributing to the new magazine, as she’ll regularly offer personal styles and host live chats with the Stardoll community using her own avatar. Plus, as part of the partnership between the two companies, Joseph will eventually judge a series of design contest for aspiring fashion professionals within the world.
Among the advertisers featured within the new magazine’s pages are the Nintendo Wii video game We Cheer, the T-Mobile Sidekick and Microsoft Live Search.