NEWS

Local TV/Radio

CBS Radio Adds "Now Playing" Widget

Beta-tested at CBS' stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.

Oct 10, 2008

-By Katy Bachman


Adding a new level of interactivity to its radio station Web sites, CBS Radio launched Friday (Oct. 10) a new "now playing" widget that allows listeners to own, share and play music on demand. Beta-tested at CBS' stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.

In addition to displaying title, artist and album of songs currently being played, listeners can also access the previous 10 tracks aired on the station and purchase the music through either iTunes or Amazon.com. Listeners can also dedicate songs, or search for specific tracks for on-demand listening.

"Distinctive applications like the Now Playing widget fosters an increase in the time listeners spend with our Web sites and their overall satisfaction with our online assets and brands," said David Godman, president of digital media and integrated marketing for CBS Radio. "We've also created a number of new ways for advertisers to reach specific audience demographics of those who favor one particular format over another."



Share on LinkedInSaveE-mailPrintMost PopularRSSReprints

CBS Radio Adds "Now Playing" Widget

Beta-tested at CBS' stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.

Oct 10, 2008

-By Katy Bachman


Adding a new level of interactivity to its radio station Web sites, CBS Radio launched Friday (Oct. 10) a new "now playing" widget that allows listeners to own, share and play music on demand. Beta-tested at CBS' stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.

In addition to displaying title, artist and album of songs currently being played, listeners can also access the previous 10 tracks aired on the station and purchase the music through either iTunes or Amazon.com. Listeners can also dedicate songs, or search for specific tracks for on-demand listening.

"Distinctive applications like the Now Playing widget fosters an increase in the time listeners spend with our Web sites and their overall satisfaction with our online assets and brands," said David Godman, president of digital media and integrated marketing for CBS Radio. "We've also created a number of new ways for advertisers to reach specific audience demographics of those who favor one particular format over another."
COMMENT
 


Post a Comment
Asterisk (*) is a required field.
*Username: 
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 
RECENT Local TV/Radio
Arbitron to 'Protect' Measurement Business
Westwood One to Stop Trading on NYSE
Nielsen Tunes In to Radio Measurement
Fox, NBC O&Os Pool Resources as Marketplace Withers
TVB Pushes Live-Plus-Three for Local TV
Back to Local TV/Radio Homepage


  • Newsletter
  • Chat
  • Podcast
  • Column

CBS Dominates Tuesday Overnights; Strong ABC

2008-11-19

It was another overnight Tuesday victory for CBS care of its combination of NCIS, compatible The Mentalist and relocated Without a Trace, which built from year-ago failed occupant Cane by a hefty 58 percent.  But ABC was also on the map care of Dancing With the Stars, and Fox's House is poised for victory among adults 18-49 at 8 p.m.    

More

More Newsletters

Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Berman

Mr. TV: Army of One

Since it isn’t every day I have the chance to interview a megastar (and impress my two teenage children in the process), this week’s column is devoted to the one—and only—Gene Simmons, with whom I spoke on camera during our Mediaweek All-Stars luncheon last week.

More

More Column