-By Mike Shields

The fast growing music-centric social media site imeem has rolled out an original branded entertainment series, Wild Frontier of Sports, which is being produced with the social/green conscious media company Good.

The six-part series, which is being underwritten by retro-sneaker company Saucony, highlights grassroots, tongue-in-cheek niche sports such as urban golf and soapbox derby racing. According to officials, each episode will look to tie the Saucony Originals brand to the passionate, independent nature of these sports participants. In the series premiere, which centers on dodgeball, a brief “Presented with Support from Saucony“ message appears at the start of the episode and athletes are seen wearing Saucony footwear.

To support the new show’s launch, Good—perhaps best known for the two-year-old Good Magazine—has unveiled a dedicated channel on imeem, where users can create custom playlists of the company’s original short form video content (in addition to Wild Frontier). Plus, fans can elect to transport this channel’s content to their own blogs or other social networks like Facebook and MySpace.

Wild World marks one of the first original series on imeem. The site, named last month to its second straight Adweek Media Digital Hotlist, has seen its traffic surge exponentially over the past year. On the site, visitors can establish profiles, legally sample copyrighted music, and discover music fans with similar tastes by sharing personal playlists.