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MARKET PROFILE

Cleveland-Akron

Oct 6, 2008

-By Katy Bachman


mw/photos/stylus/41143-Cleveland_rockandroll.jpg

Photo by Courtesy of positiveycleveland.com

Cleveland's rock and roll hall of fame

The soft ad market has taken its toll in Cleveland, but political advertising is bringing some much needed relief, tightening inventory conditions among the outlets. Stations are also coping with the recent transition to local people meters and the addition of cell phone-only households in Nielsen’s panel.

That said, it’s a competitive market. WKYC-TV, Gannett’s NBC affiliate, and WJW, the Fox affiliate recently acquired by Local TV LLC, are the leading news brands: WKYC, No. 1 in late news, and WJW, No. 1 in mornings with four hours of local news. Raycom Media’s CBS affiliate WOIO has the market’s only 4 p.m. newscast and ranks No. 2 in late news. Raycom also has the market’s only duopoly with WUAB, the MyNetworkTV affiliate.

Home to the Rock and Roll Hall of Fame, Cleveland is also home to heritage Rock station, WMMS-FM. Known as “The Buzzard” for more than 30 years, Clear Channel dropped the famous moniker last year and is rebuilding the programming, cutting syndicated Talk in midday for more music. Urban radio stations are strong out of home, with Radio One’s WZAK-FM and WENZ-FM ranked third and sixth, respectively. At the top of the ratings heap is Clear Channel’s News/Talk WTAM-AM.

Clear Channel Outdoor and CBS Outdoor are the two dominant outdoor players. In 2005, CC launched its first digital billboard network, which has grown to a network of seven units and three stand-alone units. The company also has the airport advertising. CBS Outdoor holds the bus and commuter rail contracts. Local-based Omni Media, in partnership with the City of Cleveland, operates a portfolio of 330 nine-foot outdoor kiosks strategically located on city street corners.

Advance Publications owns The Plain Dealer and Sun Newspapers, which publishes both weekly papers and weekend publications.

Vital Stats:

* TV DMA Rank: 17
* Population 2-plus: 3,699,047
* TV Households: 1,533,710
* No. of TV stations (Net/Ind/Public/Local Cable): 8/5/2/0
* No. Wired Cable Households: 1,057,900
* Radio Metro Rank: 28
* Population 12-plus: 1,782,400
* No. Radio Stations (rated): 24
* No. Newspapers (Daily/Weekly): 19/11

The Numbers:

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Cleveland-Akron

Oct 6, 2008

-By Katy Bachman


mw/photos/stylus/41143-Cleveland_rockandroll.jpg

Cleveland's rock and roll hall of fame

The soft ad market has taken its toll in Cleveland, but political advertising is bringing some much needed relief, tightening inventory conditions among the outlets. Stations are also coping with the recent transition to local people meters and the addition of cell phone-only households in Nielsen’s panel.

That said, it’s a competitive market. WKYC-TV, Gannett’s NBC affiliate, and WJW, the Fox affiliate recently acquired by Local TV LLC, are the leading news brands: WKYC, No. 1 in late news, and WJW, No. 1 in mornings with four hours of local news. Raycom Media’s CBS affiliate WOIO has the market’s only 4 p.m. newscast and ranks No. 2 in late news. Raycom also has the market’s only duopoly with WUAB, the MyNetworkTV affiliate.

Home to the Rock and Roll Hall of Fame, Cleveland is also home to heritage Rock station, WMMS-FM. Known as “The Buzzard” for more than 30 years, Clear Channel dropped the famous moniker last year and is rebuilding the programming, cutting syndicated Talk in midday for more music. Urban radio stations are strong out of home, with Radio One’s WZAK-FM and WENZ-FM ranked third and sixth, respectively. At the top of the ratings heap is Clear Channel’s News/Talk WTAM-AM.

Clear Channel Outdoor and CBS Outdoor are the two dominant outdoor players. In 2005, CC launched its first digital billboard network, which has grown to a network of seven units and three stand-alone units. The company also has the airport advertising. CBS Outdoor holds the bus and commuter rail contracts. Local-based Omni Media, in partnership with the City of Cleveland, operates a portfolio of 330 nine-foot outdoor kiosks strategically located on city street corners.

Advance Publications owns The Plain Dealer and Sun Newspapers, which publishes both weekly papers and weekend publications.

Vital Stats:

* TV DMA Rank: 17
* Population 2-plus: 3,699,047
* TV Households: 1,533,710
* No. of TV stations (Net/Ind/Public/Local Cable): 8/5/2/0
* No. Wired Cable Households: 1,057,900
* Radio Metro Rank: 28
* Population 12-plus: 1,782,400
* No. Radio Stations (rated): 24
* No. Newspapers (Daily/Weekly): 19/11

The Numbers:

Click here for demo data

Click here for media usage data

Click here for marketplace data
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