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IAG RESEARCH

Nielsen IAG: Summer of Television Love

Comedy Central’s popular news program The Daily Show With Jon Stewart and MTV’s reality hit The Hills are included in the survey

Sept 29, 2008

-By Will Levith


mw/photos/stylus/39747-30Days.jpg

Morgan Spurlock gets sooty on FX's 30 Days.

While the broadcast networks scheduled a host of reality programming all summer, the major basic cable networks slated a significant amount of original scripted shows alongside their reality entries. Which cable shows were the most engaging to audiences? For this summer cable report from Nielsen IAG, a number of TV’s best known entertainment programs are represented on the list below—Comedy Central’s popular news program The Daily Show With Jon Stewart and MTV’s reality hit The Hills are included in the survey.

Nielsen IAG based its responses on feedback from all its survey respondents (although the firm, which is owned by Mediaweek parent The Nielsen Co., can generate scores for virtually any notable demographic, as well as custom segmentations). Only original episodes of each cable series were included in this report, although the research firm covers all original and repeat telecasts in its surveys.

The program questions are based on the specific episodes that the viewer watched the day before. And the results are used to develop a program engagement score for every show—a measure of their attentiveness to the programming.  See below for the shows that registered the highest engagement.




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Nielsen IAG: Summer of Television Love

Comedy Central’s popular news program The Daily Show With Jon Stewart and MTV’s reality hit The Hills are included in the survey

Sept 29, 2008

-By Will Levith


mw/photos/stylus/39747-30Days.jpg

Morgan Spurlock gets sooty on FX's 30 Days.

While the broadcast networks scheduled a host of reality programming all summer, the major basic cable networks slated a significant amount of original scripted shows alongside their reality entries. Which cable shows were the most engaging to audiences? For this summer cable report from Nielsen IAG, a number of TV’s best known entertainment programs are represented on the list below—Comedy Central’s popular news program The Daily Show With Jon Stewart and MTV’s reality hit The Hills are included in the survey.

Nielsen IAG based its responses on feedback from all its survey respondents (although the firm, which is owned by Mediaweek parent The Nielsen Co., can generate scores for virtually any notable demographic, as well as custom segmentations). Only original episodes of each cable series were included in this report, although the research firm covers all original and repeat telecasts in its surveys.

The program questions are based on the specific episodes that the viewer watched the day before. And the results are used to develop a program engagement score for every show—a measure of their attentiveness to the programming.  See below for the shows that registered the highest engagement.
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