Breaking News

Report: N.J. Is Suing Arbitron Over PPM

October 10, 2008

New York attorney general Andrew Cuomo drew first blood on Friday morning (Oct. 10), when he announced he was suing Arbitron over it Portable People M...

Seth McFarlane's 'Cavalcade' Generating Massive Viewership

Seth MacFarlane’s experiment in original content for the Internet is off to a roaring start. The first six of a planned 50 animated shorts to be produ...

Hearst's CosmoGirl! to Fold With December Issue

Against a backdrop of rising costs and declining ad pages across the industry, Hearst Magazines said it would close third-place CosmoGirl! with the De...

YouTube, CBS Partner on Long-Form Content

The online video giant will begin streaming long-form professionally produced content, starting with a host of show from CBS’ library such as Star Tre...


News Channels

Obama to Pay Big for Prime Buy

Barack Obama will pay CBS almost $1 million for its half-hour ad buy in prime time Wednesday, Oct. 29.
Obama Prime

Obama Buys Half-Hour of Network Prime

Barack Obama has purchased a half-hour of prime-time television on CBS and NBC, sources confirm.

NBCU to Shut Down Weather Plus

NBC Universal will shut down Weather Plus, the digital joint venture between NBC...

Nascar Raising DTV Switchover Awareness

Nascar and seven-time Nascar champion Richard Petty have teamed up to produce a ...


DATA CENTER
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What's the Buzz?
Charting Web buzz around the Top 5 TV shows
 

Cleveland-Akron

Cleveland-Akron

The soft ad market has taken its toll in Cleveland, but political advertising is bringing some much needed relief, tightening inventory conditions among the outlets. Stations are also coping with the recent transition to local people meters and the addition of cell phone-only households in Nielsen’s panel.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: Sept. 29, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.

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IAG: Cable Summer

Nielsen IAG: Summer of Television Love

While the broadcast networks scheduled a host of reality programming all summer, the major basic cable networks slated a significant amount of original scripted shows alongside their reality entries. Which cable shows were the most engaging to audiences?

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COMMUNITY
  • Opinion
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Pith: Stars

Pith & Vinegar: Scars and Stripes

Most French people behave as though they’re contestants in an imaginary game show called Who Wants to Be a Pain in the Ass?, and my ex-girlfriend is no exception.

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 Solid Start for ABC's Life on Mars; Lackluster Eleventh Hour on CBS

2008-10-10

In the battle of the two 10 p.m. series premieres, ABC’s Life On Mars won the hour with an 8.2/14 in the overnights. CBS’ Eleventh Hour was a disappointment at a second-place 7.4/12 -- 49 percent below the second-half of lead-in CSI (14.4/22 at 9:30 p.m.).   

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV Column

Mr. Television: Pair of Aces

One of the advantages of writing about TV is meeting the people in the industry you truly admire. 

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Media Solutions

The SRDS 100:
Consumer & Business Titles


1. People
2. Sports Illustrated
3. Better Homes and Gardens
4. ESPN the Magazine
5. Us Weekly


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SRDS Analytics: 100 most-viewed online listings in SRDS Consumer Magazine Advertising Source & SRDS Business Publication Advertising Source, which includes over 12,000+ total listings. January - June, 2008.


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Movers
Gaffney

Movers


Peter Gaffney has been elevated to senior vp, programming strategy, scheduling and acquisitions for History and its offshoot, History International. In his new role, Gaffney will be responsible for strategic planning, scheduling and acquisition strategies designed to increase ratings and viewer loyalty for both brands. Since 2002, Gaffney has served as vp, scheduling and acquisitions for History.

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Directories
Adweek Directories Online is where you will find searchable databases with comprehensive information on Ad Agencies, Brand Marketers and Multicultural Media.

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Television Trend Index

Top 10 TV Programs in U.S. using Product Placement

January 2008 - June 2008

Rank Program Network Total # of Times that Brands Appeared in Program
1 AMERICAN IDOLFOX 4,636
2 BIGGEST LOSER (NBC)NBC 4,364
3 DEAL OR NO DEALNBC 2,122
4 EXTREME MAKEOVER HOME EDITIONABC 1,776
5 APPRENTICENBC 1,646
6 HELL'S KITCHENFOX 1,596
7 BIG BROTHER 9CBS 1,514
8 ONE TREE HILLCW 1,308
9 AMERICAS NEXT TOP MODEL (CW)CW 1,259
10 LAST COMIC STANDING (NBC)NBC 1,206
Source: Nielsen Product Placement
COLUMNS
rg

Was There a FOG Over Advertising Week?

—By Rich Gagnon

It's becoming nearly impossible to attend a marketing trade show (and there are plenty of them) without someone making a comment about how Google is planning to overtake the industry.

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p

The Future CMO -- a Publisher?

—By Joe Pulizzi

Who would have guessed that the next generation of CMOs would need an in-depth understanding of a trade that goes back to the days of Benjamin Franklin?

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STICKER SHOCK
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The Brand Elastic
Tracking the World of Brand Extensions

 
MARKETER OF THE YEAR 2008


This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS


Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.